Tag Archives: video

The Five… ways advertisers should use research and data with online video

Posted on May 4, 2011 by

The investment gap in online video spending between lagging UK advertisers and their US counterparts highlights the importance of research to the industry.  As a relatively new channel in theUK, online video must prove its worth to advertisers as an … Continue reading →

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The evolution of advertising

Posted on August 16, 2010 by

This video from Cake Group (ideas incorporated) is a billiant take on the evolution of advertising.  It starts when marketing was all about just selling and ends up with how smart brands talk to their customers….its a brave new digital … Continue reading →

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That social media video

Posted on August 12, 2010 by

The video is a few months old but makes some excellent points like: If facebook was a country it would be the third largest on the planet (behind China and India). Years to reach 50 million users: radio = 38, TV = … Continue reading →

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