Tag Archives: mobile advertising

Quick Stat: 68% of the UK’s top print publications have an inadequate mobile presence

Posted on April 18, 2013 by

Research conducted by digital ad firm, Vibrant Media, shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render … Continue reading →

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Posted in Advertising, Digital, Mobile | Tagged , , | Leave a comment

The Five things you need to know about buying, planning and optimising a mobile ad campaign

Posted on April 23, 2012 by

Planning a mobile ad campaign can seem very daunting but is actually very simple so long as you bear in mind some key points.  Here Jide Sobo head of mobile at global media agency MEC gives up some industry wisdom … Continue reading →

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Posted in Advertising, Mobile, Opinion, The Five | Tagged , , , , , | 2 Comments

Operators do a deep dive in to data for mobile ad JV

Posted on April 11, 2012 by

Vodafone, O2 and Everything Everywhere have made moves to form a JV that would create a mobile wallet platform and an advertising sales house that could reach every subscriber on their networks. The project is definitely an attempt to re-establish … Continue reading →

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Posted in Crowd Comment, Mobile | Tagged , , , , | Leave a comment