Tag Archives: blogs

Mind the social gap: inherently social versus social media marketing

Here’s a brilliant presentation from Skive’s associate director, Tom Ollerton (that’s not Tom in the picture) on the yawning gap between social media marketing and campaigns that are inherently social, ie how to get it wrong and how to get … Continue reading

Rate this:

Posted in Digital, Social Media | Tagged , , , , , | Leave a comment

Simon Cowell using reputation management to bury negative stories: is he really that vain?

Simon Cowell observers will have noticed that internet based stories regarding the UK/US X-Factor judge all seem to be rosey right now.  Reports in the Sun, The Huffington Post and the NY Daily News suggest that Mr Cowell is using SEO to … Continue reading

Rate this:

Posted in Digital | Tagged , , , , | Leave a comment

Blog-vertising….grail or gravy?

Established wisdom dictates that blogs are sacred and therefore should remain free from advertising and the kind of commercialism that might warp editorial values and curtail honest, unbiased expression, right? Well, set to test this status quo is ebuzzing, a … Continue reading

Rate this:

Posted in Digital | Tagged , , , , , , | Leave a comment