Tag Archives: advertising

Branded boxer duffs up a city boy in charity boxing match

Posted on May 13, 2011 by

BrandShandy found itself in Shoreditch this week where it happened upon this rather excellent LBi video case study.  On one level its a lesson in how to bring online and offline content togther and amp it using facebook.  On another level…well….everything is … Continue reading →

Rate this:

Posted in Digital | Tagged , , | Leave a comment

The Five…insights in to how agencies can address consumer change in the social backdraft

Posted on December 1, 2010 by

Consumers these days are fickle, they demand so much from brands yet are increasingly less inclined to remain loyal to a particular one. They place more faith in their fellow customer’s opinion than a ‘faceless corporation’.  As a consequence the … Continue reading →

Rate this:

Posted in Digital | Tagged , , , | Leave a comment

An open letter to the advertising and marketing industry

Posted on August 23, 2010 by

Brian Collins, CEO of COLLINS (an innovation-led firm dedicated to inventing branded experiences, digital interactions and communications) has posted this excellent satirical letter on his blog. We think it merits a read, especially from social media marketers because it makes a … Continue reading →

Rate this:

Posted in Digital | Tagged , | Leave a comment

The evolution of advertising

Posted on August 16, 2010 by

This video from Cake Group (ideas incorporated) is a billiant take on the evolution of advertising.  It starts when marketing was all about just selling and ends up with how smart brands talk to their customers….its a brave new digital … Continue reading →

Rate this:

Posted in Digital | Tagged , , | Leave a comment

Blog-vertising….grail or gravy?

Posted on July 22, 2010 by

Established wisdom dictates that blogs are sacred and therefore should remain free from advertising and the kind of commercialism that might warp editorial values and curtail honest, unbiased expression, right? Well, set to test this status quo is ebuzzing, a … Continue reading →

Rate this:

Posted in Digital | Tagged , , , , , , | Leave a comment