Category Archives: The Five

The Five …. things that marketers need to know to ensure social media engagement translates into sales

Posted on May 1, 2013 by

  The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse. Yet many brands don’t … Continue reading →

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The five things marketers need to know about… attracting global trade online

Posted on April 16, 2013 by

Amid a bleak economic climate businesses previously reliant on domestic trade are increasingly casting their gaze abroad and expanding internationally.  With foreign ecommerce markets expected to grow massively over the next few years – for example, China’s is set to … Continue reading →

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The Five … social engagement lessons marketers can learn from London Fashion Week

Posted on April 15, 2013 by

London Fashion Week Autumn/Winter 2013 (LFW) saw British fashion brands take to the social spotlight, proving they could trend on Twitter as well as on high streets across the globe.  Salesforce Marketing Cloud partnered with social media research firm Media Measurement … Continue reading →

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The Five … things that marketers need to know about digital marketing in China

Posted on March 28, 2013 by

The Internet is a potent marketing tool in China. Not just because of the sheer volume of users – more than the US and UK combined at over 500 million netizines – but because it is used far more by consumers … Continue reading →

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The Five things you need to know about buying, planning and optimising a mobile ad campaign

Posted on April 23, 2012 by

Planning a mobile ad campaign can seem very daunting but is actually very simple so long as you bear in mind some key points.  Here Jide Sobo head of mobile at global media agency MEC gives up some industry wisdom … Continue reading →

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Posted in Advertising, Mobile, Opinion, The Five | Tagged , , , , , | 2 Comments

The Five…things that marketers need to know about digital display advertising

Posted on September 20, 2011 by

The display ad market is taking off again. Much of this growth has been driven by new technology innovations, in particular demand side platforms (DSPs), which give advertisers the ability to manage digital media campaigns across multiple inventory sources – through … Continue reading →

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The Five…things marketers need to know about augmented reality

Posted on August 30, 2011 by

Augmented Reality (AR) has only recently become a relatively well-known phrase, though it has actually been around for quite some time.  In the past year, AR has rapidly become available to a variety of developers – the technology evolved to … Continue reading →

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The Five…things marketers need to know about mobile analytics

Posted on May 25, 2011 by

With the rise in mobile apps and content delivered on personal devices, mobile analytics are becoming increasingly important tools for marketers to understand their customer base. With all the buzz around mobilising content, what does the marketer need to know … Continue reading →

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The Five…marketing insights for addressing a new audience

Posted on February 14, 2011 by

Peter Veash, The BIO Agency Once a brand has been established, often the natural next stage in its life cycle is to evolve and expand its target market. This approach can increase brand awareness across a range of consumers in … Continue reading →

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