Category Archives: social media

Mind the social gap: inherently social versus social media marketing

Posted on September 1, 2011 by infomobster

Here’s a brilliant presentation from Skive’s associate director, Tom Ollerton (that’s not Tom in the picture) on the yawning gap between social media marketing and campaigns that are inherently social, ie how to get it wrong and how to get … Continue reading →

Posted in blogs, branding, creative, digital, facebook, social media, twitter | Tagged blogs, facebook, inherently social, Skive, social media marketing, Tom Ollerton | Leave a comment

Did Facebook do enough to stop Glasgow riots – or was it the community?

Posted on August 9, 2011 by infomobster

There is lots of talk out there, misguided and otherwise about how the, now UK-wide, rioters are using social networks to organise themselves. Blogger Andrew Girdwood gives us his take on the Glasgow riots and makes some interesting points about … Continue reading →

Posted in blogs, digital, facebook, social media, social networking, twitter | Tagged Andrew Girdwood, facebook, Glasgow riots, riots | Leave a comment

Skive creates Facebook campaign around Vauxhall’s footy sponsorship

Posted on July 29, 2011 by infomobster

Vauxhall is backing its Home Nations Football sponsorship with the launch of a new Facebook page that gets fans talking about the beautiful game. The campaign, developed by digital creative agency Skive features exclusive access to players and footy related content and includes a competition called … Continue reading →

Posted in creative, digital, facebook, football, social media, social media gaming, sponsorship | Tagged Retro Restyle, Skive, Vauxhall | Leave a comment

The Five… things marketers need to know about Google+

Posted on July 26, 2011 by infomobster

Unless you’ve been living under a rock recently or are so immured in Facebook that any other social media news is automatically blocked for your own protection, you’ll have noticed that Google+ is now with us. Google+ is Google’s third … Continue reading →

Posted in digital, facebook, Google, Google+, social media, social networking, twitter | Tagged Balloon Dog, giles luckett, google, Google plus | Leave a comment

[prezi] m-commerce and beyond

Posted on July 12, 2011 by infomobster

Here’s a stat packed prezi on how m-commerce is growing – from optimised m-retail sites right through to social shopping. We plan to update this prezi so feel free to comment and contribute and we’ll pull your stats and thoughts … Continue reading →

Posted in applications, Augmented, creative, digital, e-commerce, facebook, mcommerce, Mobile, QR Code, retail, smartphones, social media | Tagged Juniper, LBi, M&S, m-commerce, macy's, magic mirror, MIG, mobile interactive group | Leave a comment

Google ups the ante with social network launch, Google+

Posted on June 29, 2011 by infomobster

Unlike the launch for Google Buzz, Google+, the company’s just launched social network service has been discretely announced via the Google blog. People are already touting it as a serious contender to Facebook’s dominance. At its heart is a feature … Continue reading →