Category Archives: Mobile

Rich media mobile ads are better

A new IAB study in partnership with OREO, Vibrant Media and ComScore shows that new Rising Star mobile ad formats (that’s rich media to you and me) deliver nearly double the interaction rate compared with standard mobile banner ads.

Rate this:

Posted in Advertising, Mobile | Tagged , , , | Leave a comment

Quick Stat: 53 per cent of female smartphone owners use up to five shopping apps

Mobile marketing platform provider Swirl has surveyed 1,000 US female smartphone owners to find that 53 per cent have between one and five shopping apps on their device, though 76 per cent prefer shopping for clothes and shoes in traditional … Continue reading

Rate this:

Posted in Digital, Infographics, Mobile | Tagged , , | Leave a comment

Quick Stat: 68% of the UK’s top print publications have an inadequate mobile presence

Research conducted by digital ad firm, Vibrant Media, shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render … Continue reading

Rate this:

Posted in Advertising, Digital, Mobile | Tagged , , | Leave a comment

The internet mapped in an app (interactive and 3D)

Hosting firm, Peer 1 has launched an interactive 3D app that maps the Internet, bringing to life what it physically looks like using the network addresses of ISPs, Internet exchange points, universities and other organisations that route traffic online.

Rate this:

Posted in Digital, Labs, Mobile | Tagged , | Leave a comment

Digicave: Augmented Reality – the next brand frontier?

Yesterday BrandShandy met up with Augmented Reality ace, Al Tredinnick for a natter and a good look at the latest mind boggling tech that his firm Digicave is pioneering.  Al’s work is making 3D possible in a major way.  Brands and agencies … Continue reading

Rate this:

Posted in Digital, Labs, Mobile | Tagged , , , | Leave a comment

SLYCE Commerce – the Shazam for Stuff?

Being dubbed the ‘Shazam for Stuff’, a visual based purchasing app from SLYCE Commerce allows consumers to buy what they like, on the spot, simply by taking a picture of it with their mobile device.  See it – Snap it with … Continue reading

Rate this:

Posted in Digital, Labs, Mobile | Tagged , , | 1 Comment

Things we like: Tate Modern / Lichtenstein app

How’s this for some appropriate mobile thinking?  The Tate Modern has produced an accompanying iPhone App for itsLichtenstein retrospective (21 February – 27 May 2013).   The App, which has been developed by handheld audio and multimedia guides firm, Antenna International, … Continue reading

Rate this:

Posted in Mobile | Tagged , , | Leave a comment

Samba, free ad-funded mobile broadband service launches

Today, Samba, a hot new UK start-up, has launched a free, well…ad-funded, mobile broadband service. In a nutshell you order the Samba SIM (for iPads) or dongle (for laptops and netbooks) set up an account, watch ads which you select, … Continue reading

Rate this:

Posted in Advertising, Digital, Mobile | Tagged , , | Leave a comment

The Five things you need to know about buying, planning and optimising a mobile ad campaign

Planning a mobile ad campaign can seem very daunting but is actually very simple so long as you bear in mind some key points.  Here Jide Sobo head of mobile at global media agency MEC gives up some industry wisdom … Continue reading

Rate this:

Posted in Advertising, Mobile, Opinion, The Five | Tagged , , , , , | 2 Comments

Google project glass parody – Admented Reality

If you’ve seen the original video for Google’s Project Glass then you probably noticed that it displays a lovely, clean user experience.  But where are the ads?  This nifty video by Rebellious Pixels is a point well made – Admented … Continue reading

Rate this:

Posted in Digital, Labs, Mobile | Tagged , | Leave a comment