Category Archives: e-commerce

Infographic: brands failing to capitalise on spending power of non-English speakers

Posted on September 30, 2011 by

According to digital media company, Populis and research that it commissioned with economics consultancy, Cebr, brands are failing to capitalise on the spending power of non-English speakers. With advertisers focused on Anglophones there is a growing gap (opportunity) to tap this bigger market. … Continue reading →

Posted in advertising, digital, e-commerce, infographic | Tagged | Leave a comment

[prezi] m-commerce and beyond

Posted on July 12, 2011 by

Here’s a stat packed prezi on how m-commerce is growing – from optimised m-retail sites right through to social shopping. We plan to update this prezi so feel free to comment and contribute and we’ll pull your stats and thoughts … Continue reading →

Posted in applications, Augmented, creative, digital, e-commerce, facebook, mcommerce, Mobile, QR Code, retail, smartphones, social media | Tagged , , , , , , , | Leave a comment

Tesco Korea uses QR codes to create mind blowing smartphone superstore

Posted on June 23, 2011 by

This is a superb example of technology and marketing.  Tesco Korea has adopted an innovative way to gain market share by creating a virtual shopping mall in one of the many Korean subways.  Whilst waiting for a tube, travellers can … Continue reading →

Posted in Android, Apple, applications, digital, e-commerce, iOS, iphone, mcommerce, Mobile, mobile payments, QR Code, retail, smartphones | Tagged , , , | Leave a comment

The Five…things marketers need to know about mobile analytics

Posted on May 25, 2011 by

With the rise in mobile apps and content delivered on personal devices, mobile analytics are becoming increasingly important tools for marketers to understand their customer base. With all the buzz around mobilising content, what does the marketer need to know … Continue reading →

Posted in advertising, applications, digital, e-commerce, Google, internet, Mobile, The Five | Tagged , , , , | Leave a comment

The Five…eleventh hour email marketing tips for Christmas retail

Posted on November 24, 2010 by

It’s beginning to look a lot like Christmas.  And as e-commerce sales are expected to increase by 16% on last year (IMRG), it is essential that retailers are prepared with an effective email marketing strategy to ride the Christmas shopping wave.    … Continue reading →

Posted in e-commerce, email, retail | Tagged , | Leave a comment