Category Archives: Digital

The Social Power of Mo – 2.72 billion conversations

Posted on April 23, 2013 by

Movember organisers have crunched the awareness stats from last year’s annual charity tache month. Twitter and Facebook accounted for over 2.27 billion Movember conversations worldwide helping raise awareness and money for prostrate and testicular cancer charities (4 million donations raising a … Continue reading →

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Quick Stat: 53 per cent of female smartphone owners use up to five shopping apps

Posted on April 19, 2013 by

Mobile marketing platform provider Swirl has surveyed 1,000 US female smartphone owners to find that 53 per cent have between one and five shopping apps on their device, though 76 per cent prefer shopping for clothes and shoes in traditional … Continue reading →

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Quick Stat: 68% of the UK’s top print publications have an inadequate mobile presence

Posted on April 18, 2013 by

Research conducted by digital ad firm, Vibrant Media, shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile advertising by not offering digital sites which render … Continue reading →

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The five things marketers need to know about… attracting global trade online

Posted on April 16, 2013 by

Amid a bleak economic climate businesses previously reliant on domestic trade are increasingly casting their gaze abroad and expanding internationally.  With foreign ecommerce markets expected to grow massively over the next few years – for example, China’s is set to … Continue reading →

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The Five … social engagement lessons marketers can learn from London Fashion Week

Posted on April 15, 2013 by

London Fashion Week Autumn/Winter 2013 (LFW) saw British fashion brands take to the social spotlight, proving they could trend on Twitter as well as on high streets across the globe.  Salesforce Marketing Cloud partnered with social media research firm Media Measurement … Continue reading →

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Programmatic marketing in the age of Digital Darwinism

Posted on April 2, 2013 by

History is rife with tales of once-great companies now struggling to survive, or closing their doors completely (HMV, Jessops and Blockbuster, to name just a few). The cause of their demise? “Digital Darwinism.”  Digital Darwinism recognises the disruptive forces of … Continue reading →

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The Five … things that marketers need to know about digital marketing in China

Posted on March 28, 2013 by

The Internet is a potent marketing tool in China. Not just because of the sheer volume of users – more than the US and UK combined at over 500 million netizines – but because it is used far more by consumers … Continue reading →

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Data Visualisation: Wikisway connects the CrunchBase dots

Posted on March 22, 2013 by

Very interesting data visualisation tool here from Portland Seed Fund alumni company Wikisway.  The tool takes the rich data from TechCrunch’s CrunchBase to produce an interactive view that shows the relationships between people and organisations.   Very handy for  entrepreneurs, investors, and … Continue reading →

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Infographic: maximising tweets

Posted on March 20, 2013 by

Here’s a smart infographic from Fusework Studios based on a report from Buddy Media which puts some science behind the best times of day to tweet, tweet content and more.  For example – you are 17 per cent more likely to … Continue reading →

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Turn your phaser guns on to stun … robotify yourself with Robotify Me

Posted on March 20, 2013 by

Smart piece of social content ephemera from BBH Labs.  Plug in your social media channels and Robitify Me generates a personalised robot based on your content. likes, shares.  Here’s me: Follow this craziness here or BBH Labs here. Robotify yourself … Continue reading →

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