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Recent Posts
- Event Spot: Another Marketing Conference (minus sponsors)
- Million Pound Startup competition lands in London – ¥£$!
- Infographic: Storytelling one frame at a time
- Quick Stat: 77% of firms in Tech City say a lack of skilled workers is restricting their growth
- Branded social content is most popular but paid ads are more successful
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Category Archives: Digital
Event Spot: Another Marketing Conference (minus sponsors)
Another Marketing Conference is not just another marketing conference. Forget sponsor led sales spiel, line up great speakers (see below) and a great venue and what you get is an invaluable experience that is well worth the cover price. Expect … Continue reading
Million Pound Startup competition lands in London – ¥£$!
The hunt is on for the next £100m tech outfit with the launch of the London leg of The Million Pound Startup, a global competition to bring a high-growth technology company to London with £1 million of investment. Launched at and … Continue reading
Posted in Digital, News, Technology
Tagged Boris Johnson, digital shoreditch, million pound startup, seedrs
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Infographic: Storytelling one frame at a time
Here’s a nice infographic from creative PR agency, M Booth visualising the image component of successful storytelling – proof (if ever it was needed) that good brand communication starts with a picture or video. Videos are shared 12 times more than … Continue reading
Quick Stat: 77% of firms in Tech City say a lack of skilled workers is restricting their growth
On the eve of this year’s annual tech festival, Digital Shoreditch, research outfit, Gfk has released a report on how Tech City businesses are coping with funding and finding skilled staff. Amongst its key findings: Nearly half (44%) say a … Continue reading
Posted in Digital, Technology
Tagged digital shoreditch, digital skills, Gfk report, Tech City
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Branded social content is most popular but paid ads are more successful
A new study from social marketing firm, Kenshoo Social has found that most *large* social media marketers are more likely to implement free, organic tactics such as creating branded pages and content than to use paid ads — no matter what type of … Continue reading
Posted in Advertising, Branded Content, Digital, Social Media
Tagged Aaron Goldman, branded content, kenshoo, Kenshoo study, social media marketing
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How Stuff Spreads. Gangnam Style versus Harlem Shake: the anatomy of two memes
Creative research agency FACE, has just launched a new social media intelligence tool Pulsar TRAC, and along with it, a new series of data studies called How Stuff Spreads which looks at how digital content (videos, articles, websites, and images) travel the … Continue reading
Posted in Digital, Infographics, Social Media
Tagged FACE, Francesco D’Orazio, Gangnam Style vs Harlem Shake, Jessica Owens, meme
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The Five …. things that marketers need to know to ensure social media engagement translates into sales
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse. Yet many brands don’t … Continue reading
Posted in Digital, News, Opinion, Social Media, The Five
Tagged Ben Chesser, Footfall123
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archify launches app to help record and organise social media and browser activity
With so much of our online time spent in social networks, browser extension and app start-up, archify has launched a free app for Android, which aims to make online searches easier and more personalised by recording and cataloguing the pages visited through … Continue reading
Quick Stat: 56% of UK adult consumers have *liked* online video
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to research from online survey outfit, Usurv. From the sample of 1000 UK adults, 56% … Continue reading
