Category Archives: Digital

Event Spot: Another Marketing Conference (minus sponsors)

Another Marketing Conference is not just another marketing conference. Forget sponsor led sales spiel, line up great speakers (see below) and a great venue and what you get is an invaluable experience that is well worth the cover price.  Expect … Continue reading

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Million Pound Startup competition lands in London – ¥£$!

The hunt is on for the next £100m tech outfit with the launch of the London leg of The Million Pound Startup, a global competition to bring a high-growth technology company to London with £1 million of investment. Launched at and … Continue reading

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Infographic: Storytelling one frame at a time

Here’s a nice infographic from creative PR agency, M Booth visualising the image component of successful storytelling – proof (if ever it was needed) that good brand communication starts with a picture or video. Videos are shared 12 times more than … Continue reading

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Quick Stat: 77% of firms in Tech City say a lack of skilled workers is restricting their growth

On the eve of this year’s annual tech festival, Digital Shoreditch, research outfit, Gfk has released a report on how Tech City businesses are coping with funding and finding skilled staff.  Amongst its key findings: Nearly half (44%) say a … Continue reading

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Branded social content is most popular but paid ads are more successful

A new study from social marketing firm, Kenshoo Social  has found that most *large* social media marketers are more likely to implement free, organic tactics such as creating branded pages and content than to use paid ads — no matter what type of … Continue reading

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How Stuff Spreads. Gangnam Style versus Harlem Shake: the anatomy of two memes

Creative research agency FACE, has just launched a new social media intelligence tool Pulsar TRAC, and along with it, a new series of data studies called How Stuff Spreads which looks at how digital content (videos, articles, websites, and images) travel the … Continue reading

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The Five …. things that marketers need to know to ensure social media engagement translates into sales

  The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse. Yet many brands don’t … Continue reading

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archify launches app to help record and organise social media and browser activity

With so much of our online time spent in social networks, browser extension and app start-up, archify has launched a free app for Android, which aims to make online searches easier and more personalised by recording and cataloguing the pages visited through … Continue reading

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Quick Stat: 56% of UK adult consumers have *liked* online video

Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to research from online survey outfit, Usurv. From the sample of 1000 UK adults, 56% … Continue reading

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Quick Stat: mobile now accounts for 25% of total UK paid search spend

The role of mobile phones and tablets in UK paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from digital marketing technology firm, … Continue reading

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