Category Archives: advertising

Infographic: brands failing to capitalise on spending power of non-English speakers

Posted on September 30, 2011 by infomobster

According to digital media company, Populis and research that it commissioned with economics consultancy, Cebr, brands are failing to capitalise on the spending power of non-English speakers. With advertisers focused on Anglophones there is a growing gap (opportunity) to tap this bigger market. … Continue reading →

Posted in advertising, digital, e-commerce, infographic | Tagged Populis | Leave a comment

The Five…things that marketers need to know about digital display advertising

Posted on September 20, 2011 by infomobster

The display ad market is taking off again. Much of this growth has been driven by new technology innovations, in particular demand side platforms (DSPs), which give advertisers the ability to manage digital media campaigns across multiple inventory sources – through … Continue reading →

Posted in advertising, digital, The Five | Tagged demand side platform, display, DSP, Erich Wasserman, Media Math | Leave a comment

How to win an industry award

Posted on August 30, 2011 by infomobster

Here’s some wisdom from digital and interactive industry association BIMA on how to win awards. Advice from Simon Gill, executive creative director at LBi, Adam Graham, managing partner at Saint and Andy McCormick, editor at Revolution magazine (to name a few).

Posted in advertising, creative, digital | Tagged Adam Graham, Andy McCormick, awards, BIMA, LBi, Saint, Simon Gill | Leave a comment

Gmail Man – Google’s email demolished in spoof Office 365 video

Posted on July 29, 2011 by infomobster

Leaked Microsoft team-building video takes pot-shots at Gmail and its contextual snooping advertising. Need we say more?

Posted in advertising, Google, Microsoft, Video, Viral | Tagged contextual advertising, G-mail man, Gmail man, Microsoft | Leave a comment

Natty Linklocal viral featuring Lord Sugar in Lego format

Posted on July 1, 2011 by infomobster

Ruggedy faced business guru, Lord Sugar, tells us why his localised outdoor digital signage firm, Linklocal, is better than booking an ad in a paper in this smart Lego inspired viral. Quote: “Doesn’t need to be a fancy schmanzy load … Continue reading →

Posted in advertising, digital, outdoor, Video, Viral | Tagged Linklocal, Lord Sugar | Leave a comment

VW ad, Greenpeace shows The Dark Side

Posted on June 30, 2011 by infomobster

This is an interesting example of content-jacking. The worthy folks at Greenpeace have hopped on the massive popularity of the recent VW / Star Wars campaign to get across a poigniant climate change message. The video is very slick with high production values (wonder … Continue reading →

Posted in advertising, branding, charity, Video, Viral | Tagged dark side, Greenpeace, star wars, VW | Leave a comment

Google ups the ante with social network launch, Google+

Posted on June 29, 2011 by infomobster

Unlike the launch for Google Buzz, Google+, the company’s just launched social network service has been discretely announced via the Google blog. People are already touting it as a serious contender to Facebook’s dominance. At its heart is a feature … Continue reading →

Posted in advertising, digital, email, facebook, Google, Google+, SEM, SEO, social media, social networking | Tagged Anandan Jayaraman, Andrew Girdwood, bigmouthmedia, circles, Connectiva, David Bashford, DBD Media, google, Gurbaksh Chahal, Horst Joepen, Jonny Rosemont, radiumone, Rupert Staines, Searchmetrics, Simon Mansell, Simon Quance. Sixth Sense social media, Siteforum, TBG Digital, Toby Mason, Totally Communications | Leave a comment

The world’s biggest book showcasing creativity at the Cannes Lions

Posted on June 22, 2011 by infomobster

For this years’ creative love-in, the Cannes Lions, global brand agency, Brand Union has teamed up with Lambie Nairn (with support from Clear Channel and Getty Images) to produce the world’s largest book.

Posted in advertising, creative, QR Code | Tagged Brand Union, Cannes Lions, Lambie Nairn, QR Code, Rankin, The Big Book | Leave a comment

Opinion: ‘Big three’ operators form a joint venture to get behind mobile payments

Posted on June 20, 2011 by infomobster

Everything Everywhere, Telefónica and Vodafone want to create a single ecosystem aimed at encouraging advertisers, retailers and financial institutions to launch services such as mobile payments. A joint statement claimed the venture will provide the technology required to accelerate the adoption … Continue reading →

Posted in advertising, digital, mcommerce, Mobile, mobile advertising, mobile operator, mobile payments, mobile wallet, smartphones | Tagged 2ergo, AIME, Anandan Jayaraman, Ariya Priyasantha, Boddington, Charles D’Oyly, Connectiva, coupons, digital coup, Ed Boddington, Impulsepay, Laura Marriott, Mark Kusionowicz, MMA, mobile marketing association, mobile payments, Neil Garner, NeoMedia, ORM, ORM London, Paul Berney, Paul Paterson, Peter Gough, Proxama, The Logic Group, Valassis, vouchers | 1 Comment

The Five…things marketers need to know about mobile analytics

Posted on May 25, 2011 by infomobster

With the rise in mobile apps and content delivered on personal devices, mobile analytics are becoming increasingly important tools for marketers to understand their customer base. With all the buzz around mobilising content, what does the marketer need to know … Continue reading →