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The Feed – one year of little BIG ideas from Orange and Poke

Posted on October 7, 2011

Its a year since mobile operator Orange launched The Feed, an ongoing campaign platform created by digital supremos, Poke. The Feed is the love child of social media innovation and Orange’s brand values of generosity, friendship and fun. Over the … Continue reading →

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Infographic: brands failing to capitalise on spending power of non-English speakers

Posted on September 30, 2011

According to digital media company, Populis and research that it commissioned with economics consultancy, Cebr, brands are failing to capitalise on the spending power of non-English speakers. With advertisers focused on Anglophones there is a growing gap (opportunity) to tap this bigger market. … Continue reading →

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Sony Ericsson launches Xperia Studio with LBi

Posted on September 27, 2011

Digital agency LBi has created this brilliant influencer campaign around Sony Ericsson’s Xperia phone range. Called Xperia Studio, the campaign has pulled together all manner of creative folk, art hubs, surfers, photographers, hackers and even an astrophysicist to take the … Continue reading →

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The Five…things that marketers need to know about digital display advertising

Posted on September 20, 2011

The display ad market is taking off again. Much of this growth has been driven by new technology innovations, in particular demand side platforms (DSPs), which give advertisers the ability to manage digital media campaigns across multiple inventory sources – through … Continue reading →

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Mind the social gap: inherently social versus social media marketing

Posted on September 1, 2011

Here’s a brilliant presentation from Skive’s associate director, Tom Ollerton (that’s not Tom in the picture) on the yawning gap between social media marketing and campaigns that are inherently social, ie how to get it wrong and how to get … Continue reading →

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How to win an industry award

Posted on August 30, 2011

Here’s some wisdom from digital and interactive industry association BIMA on how to win awards.  Advice from Simon Gill, executive creative director at LBi, Adam Graham, managing partner at Saint and Andy McCormick, editor at Revolution magazine (to name a few).

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The Five…things marketers need to know about augmented reality

Posted on August 30, 2011

Augmented Reality (AR) has only recently become a relatively well-known phrase, though it has actually been around for quite some time.  In the past year, AR has rapidly become available to a variety of developers – the technology evolved to … Continue reading →

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Did Facebook do enough to stop Glasgow riots – or was it the community?

Posted on August 9, 2011

There is lots of talk out there, misguided and otherwise about how the, now UK-wide, rioters are using social networks to organise themselves.  Blogger Andrew Girdwood gives us his take on the Glasgow riots and makes some interesting points about … Continue reading →

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Living Social startles London taxi passengers with random acts of kindness

Posted on August 5, 2011

Great campaign here by creative agency, Minds Eye  featuring random acts of kindness and a wired up Hackney Carriage for daily deals outfit Living Social.  

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Gulp stop-animation shot with a Nokia N8

Posted on August 4, 2011

That’s right, this masterpiece was shot entirely using a Nokia N8.  The phone giant tasked Sumo Science of Aardman with creating the world’s largest stop motion animation, the result, entitled “Gulp”, is quite amazing.  Original post from Brendan Mitchell’s blog (recommended read).

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