@BrandShandy
- RT @Mobiversal: Mobile is eating the world, one smartphone at a time - buff.ly/11A18aW 3 days ago
- RT @Jonovanmidde: Five Types of New Generation Twitter Followers – Which One Are You? by .@missannajames buff.ly/1bBNzxm 3 days ago
- EE faces the music on Twitter following Glastonbury ticket competition fail: and O2 steps up po.st/wipi5e via @thedrum 3 days ago
- RT @ededowen: RT @Andy_Francis: How to sell your car in East Grinstead. Hilarious. bit.ly/10bM8Ws <not sure this is going to sell … 5 days ago
- iOS 7 - what's it all about? Industry thoughts : wp.me/p3iPt5-Kn via @MEF 5 days ago
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Author Archives: infomobster
Rich media mobile ads are better
A new IAB study in partnership with OREO, Vibrant Media and ComScore shows that new Rising Star mobile ad formats (that’s rich media to you and me) deliver nearly double the interaction rate compared with standard mobile banner ads.
Posted in Advertising, Mobile
Tagged IAB, mobile advertising, Mobile Rising Stars, vibrant media
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Cadbury tops Amazon as Generation Y’s favourite brand
Chocolate, crisps and the internet complete the (somewhat unhealthy) trinity of most liked brands amongst 16-34 year olds according to a new report “Generation Y and Brand Loyalty” from w00t! Media. The report, which looks at the changing relationships … Continue reading
Event Spot: Another Marketing Conference (minus sponsors)
Another Marketing Conference is not just another marketing conference. Forget sponsor led sales spiel, line up great speakers (see below) and a great venue and what you get is an invaluable experience that is well worth the cover price. Expect … Continue reading
Million Pound Startup competition lands in London – ¥£$!
The hunt is on for the next £100m tech outfit with the launch of the London leg of The Million Pound Startup, a global competition to bring a high-growth technology company to London with £1 million of investment. Launched at and … Continue reading
Posted in Digital, News, Technology
Tagged Boris Johnson, digital shoreditch, million pound startup, seedrs
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Infographic: Storytelling one frame at a time
Here’s a nice infographic from creative PR agency, M Booth visualising the image component of successful storytelling – proof (if ever it was needed) that good brand communication starts with a picture or video. Videos are shared 12 times more than … Continue reading
Quick Stat: 77% of firms in Tech City say a lack of skilled workers is restricting their growth
On the eve of this year’s annual tech festival, Digital Shoreditch, research outfit, Gfk has released a report on how Tech City businesses are coping with funding and finding skilled staff. Amongst its key findings: Nearly half (44%) say a … Continue reading
Posted in Digital, Technology
Tagged digital shoreditch, digital skills, Gfk report, Tech City
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Branded social content is most popular but paid ads are more successful
A new study from social marketing firm, Kenshoo Social has found that most *large* social media marketers are more likely to implement free, organic tactics such as creating branded pages and content than to use paid ads — no matter what type of … Continue reading
Posted in Advertising, Branded Content, Digital, Social Media
Tagged Aaron Goldman, branded content, kenshoo, Kenshoo study, social media marketing
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Quick Stat: Branded Vines Four Times More Likely To Be Shared Than Branded Videos
…that’s according to new research from Unruly Media using data collected from its Vine app. The study also found that Five Vine videos are shared on Twitter every second and that, generally, more Vine tweets occur during the weekend than all of … Continue reading
How Stuff Spreads. Gangnam Style versus Harlem Shake: the anatomy of two memes
Creative research agency FACE, has just launched a new social media intelligence tool Pulsar TRAC, and along with it, a new series of data studies called How Stuff Spreads which looks at how digital content (videos, articles, websites, and images) travel the … Continue reading
Posted in Digital, Infographics, Social Media
Tagged FACE, Francesco D’Orazio, Gangnam Style vs Harlem Shake, Jessica Owens, meme
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The Five …. things that marketers need to know to ensure social media engagement translates into sales
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse. Yet many brands don’t … Continue reading
Posted in Digital, News, Opinion, Social Media, The Five
Tagged Ben Chesser, Footfall123
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