Its a year since mobile operator Orange launched The Feed, an ongoing campaign platform created by digital supremos, Poke.
The Feed is the love child of social media innovation and Orange’s brand values of generosity, friendship and fun.
Over the past twelve months Poke has delivered 37 campaigns, blending various forms of gift giving with social media, achieving deep engagement levels and reach – at times touching an audience of 9 million consumers with one idea.
We particularly liked the collaboration with the Rockabellas which turned tweets in to songs…
…and the hot chocolate delivery service which delivered a winter warmer to tweeters friends that needed a chocolate based pick-me-up.
To celebrate the first anniversary, The Feed is going to bring back two of the community’s favourite ideas of the past year: Secret Portraits, where upcoming talented illustrators draw portraits of the users based on their own descriptions; and This Halloween, where visitors will get their Halloween plans turned into classic Hollywood horror voice-overs.
Stand by for some more big impact mini marketing.
