Digital agency LBi has created this brilliant influencer campaign around Sony Ericsson’s Xperia phone range.
Called Xperia Studio, the campaign has pulled together all manner of creative folk, art hubs, surfers, photographers, hackers and even an astrophysicist to take the Xperia phone, make a short film and upload it the Xperia Studio – an always on content platform that showcases these brilliant individuals and how they push the phone to its absolute limits.
Here’s Illutron, a collaborative interactive art studio in Copenhagen.
Here’s Joshua Peak, a Hubble Fellow and astrophysicist at Columbia University, NYC.
The campaign also lives on Facebook and Twitter.
Chris Clarke, Chief Creative Officer of LBi, said: “It’s a real treat to work with a client so determined to break the tired old marketing paradigm. Sony Ericsson has been focused all along on creating something interesting and engaging. What’s so exciting about this is the way storytelling and technology combine to tell emotive stories. We’re excited to see where this will go in the future.”
