LBi’s Simon Gill has put himself in the barber’s chair to raise money for the Oxfam Trailtrekker 2011.

The bearded Yorkshire born executive creative director is heading back to his roots to take part in this year’s event, a 100km overnight walk across the Yorkshire Dales to raise funds for Oxfam. 
 
Simon’s creative team decided to get in on the act in their spare time and help with the fund raising.  Inspired by his shaggy, unkempt beard they decided he should walk into a barber shop prior to the event and have his whiskers crafted in to a new beard style of their choosing for the challenge.
 
The concept of ‘Man Walks into a Barber Shop’ was born and the interactive campaign site quickly followed.  Visitors to the site can donate and scroll through a selection of beardy styles (aptly named Northern Monkey, Thigh Ticklers, Chin Strap, Wizard Walker, Cap ‘n’ Overboard, Dr.Gizzle, WWW Dot and Hitler’s Descent) to see what the fund raising champ will look like once he’s gone under the razor.
But Simon’s no fool.  To get him to part with his much loved bristles he wants £2.5 K in the pot.  The whole process will be filmed in trendy gentleman’s barber shop Sharps who have kindly got behind Simon for his bearded walk odyssey