Branded boxer duffs up a city boy in charity boxing match

BrandShandy found itself in Shoreditch this week where it happened upon this rather excellent LBi video case study.  On one level its a lesson in how to bring online and offline content togther and amp it using facebook.  On another level…well….everything is an ad surface as the video clearly demonstrates.  Enjoy.

Caution, contains mockney accents, brawling and bare torsos.

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