Internet property aggregator findaproperty.com has launched an augmented reality iPhone app to help house hunters find that elusive dezrez. 

Built by integrated mobile and digital communications agency, Mobile Interactive Group (MIG), users simply boot up the app which uses the iPhone camera, location and in built compass to display property information from their immediate built environment. 

Information appears as thumbnails that show price, direction and distance from the user’s location.  More information, photos or a direct call to the relevant agent is a simple click away.

The app greatly reduces the clicks involved in the user journey (from viewing a property to calling an agent or requesting more info) from seven clicks down to two to three.        

Outside of the augmented reality features, users can also refine their search based on the number of bedrooms, price range and distance and also view agent’s details and click to call them or request further info.

Chris Boorman, Product Manager, FindaProperty.com said: “ We have listened to  consumer feedback and worked really hard to make sure that the iPhone experience is as good as it can be.  FindaProperty.com is extremely happy with the end result and will continue to offer iPhone users an effective on-the-move solution whilst hunting for their next house or flat.”

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