The Advertising Standards Authority has announced that it will regulate all online marketing channels including social media activity from next March claiming that it has received around 4,500 complaints since 2009 tha relate to social media content.
Does the consumer need protection from the ASA?
Is social media content editorial or discussion or an overt marketing channel?
We are putting together a longer piece on the subject that will include opinion from some of the industry movers and shakers. If you have something that you’d like to add then please email a quote or two to firstname.lastname@example.org. For now if you have a moment how about expressing your opinion via this quick poll?