C
reative research agency FACE, has just launched a new social media intelligence tool Pulsar TRAC, and along with it, a new series of data studies called How Stuff Spreads which looks at how digital content (videos, articles, websites, and images) travel the social web.
This, is the first installment, which compares two memes spread online: Gangnam Style vs Harlem Shake. Both videos generated thousands of spin-off versions and billions of views and FACE have tracked all the social conversation (containing a specific URL) to analyse who was talking about them, gateways and hubs, topics of discussion, geography of the discussion and key channels.
Specifically the authors of the report Francesco D’Orazio and Jessica Owens looked at how the top 5 versions of each video were shared on Twitter, looking at eight dimensions of each meme: Continue reading →