Event Spot: Another Marketing Conference (minus sponsors)

Posted on May 23, 2013 by

AMCAnother Marketing Conference is not just another marketing conference.

Forget sponsor led sales spiel, line up great speakers (see below) and a great venue and what you get is an invaluable experience that is well worth the cover price.  Expect expertise and insight from some of the marketing industry’s A-list, covering topics from across the digital and creative spectrum (big data, human behaviour, measuring effectiveness and more).  We asked Neil Cooper, the engine behind the event to explain. Continue reading →

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Million Pound Startup competition lands in London – ¥£$!

Posted on May 23, 2013 by

ds_londonThe hunt is on for the next £100m tech outfit with the launch of the London leg of The Million Pound Startup, a global competition to bring a high-growth technology company to London with £1 million of investment.

Launched at and facilitated by London’s excellent creative digital festival, Digital Shoreditch, the competition is supported by a growing number of leading businesses and organisations, including The Mayor of London, The Tech City Investment Organisation (TCIO), Taylor Wessing, Seedrs, City University London, London & Partners, London First, Schools for Startups, KPMG and Ketchum. Continue reading →

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Infographic: Storytelling one frame at a time

Posted on May 20, 2013 by

imagery rulesHere’s a nice infographic from creative PR agency, M Booth visualising the image component of successful storytelling – proof (if ever it was needed) that good brand communication starts with a picture or video.

Videos are shared 12 times more than links and text posts combined and photos are liked twice as many times as text updates for example.  Read on for the full graphic.

Continue reading →

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Quick Stat: 77% of firms in Tech City say a lack of skilled workers is restricting their growth

Posted on May 20, 2013 by

TCOn the eve of this year’s annual tech festival, Digital Shoreditch, research outfit, Gfk has released a report on how Tech City businesses are coping with funding and finding skilled staff.  Amongst its key findings:

  • Nearly half (44%) say a lack of skilled workers is the biggest challenge they face
  • Over three quarters (77%) say a lack of skilled workers is restricting growth
  • A third (33%) believe a lack of access to capital is hindering their business.  A similar number (29%) say as a consequence their company is missing significant business opportunities to expand
  • There are mixed feelings about the effectiveness of Government support.  Whiles some initiatives have gained widespread support, others have been criticised for an emphasis on what some perceive as PR against developing helping to develop Tech City’s infrastructure

Take a look at the full report here.

 

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Branded social content is most popular but paid ads are more successful

Posted on May 16, 2013 by

Aaron Goldman KenshooA new study from social marketing firm, Kenshoo Social  has found that most *large* social media marketers are more likely to implement free, organic tactics such as creating branded pages and content than to use paid ads — no matter what type of social site they are targeting.  But paid advertising on social networks is the most successful tactic.  

The study, conducted by Forrester, called The Key to Successful Social Advertising evaluates how marketers are using social advertising and offers insights in to how to develop social media strategy and activate the most effective tactics. Here’s a look at the findings: Continue reading →

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Quick Stat: Branded Vines Four Times More Likely To Be Shared Than Branded Videos

Posted on May 13, 2013 by

screen shot 2013-05-08 at 12.03.48 pm…that’s according to new research from Unruly Media using data collected from its Vine app.

The study also found that Five Vine videos are shared on Twitter every second and that, generally, more Vine tweets occur during the weekend than all of the weekdays combined. Continue reading →

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How Stuff Spreads. Gangnam Style versus Harlem Shake: the anatomy of two memes

Posted on May 2, 2013 by

Cpsy-gangnam-style-1reative research agency FACE, has just launched a new social media intelligence tool Pulsar TRAC, and along with it, a new series of data studies called How Stuff Spreads which looks at how digital content (videos, articles, websites, and images) travel the social web.

This, is the first installment, which compares two memes spread online: Gangnam Style vs Harlem Shake.  Both videos generated thousands of spin-off versions and billions of views and FACE have tracked all the social conversation (containing a specific URL) to analyse who was talking about them, gateways and hubs, topics of discussion, geography of the discussion and key channels.

Specifically the authors of the report Francesco D’Orazio and Jessica Owens looked at how the top 5 versions of each video were shared on Twitter, looking at eight dimensions of each meme: Continue reading →

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