Its a year since mobile operator Orange launched The Feed, an ongoing campaign platform created by digital supremos, Poke.
The Feed is the love child of social media innovation and Orange’s brand values of generosity, friendship and fun.
Over the past twelve months Poke has delivered 37 campaigns, blending various forms of gift giving with social media, achieving deep engagement levels and reach – at times touching an audience of 9 million consumers with one idea. Continue reading
According to digital media company, Populis and research that it commissioned with economics consultancy, Cebr, brands are failing to capitalise on the spending power of non-English speakers.
With advertisers focused on Anglophones there is a growing gap (opportunity) to tap this bigger market. The research shows how non-English speakers already make up the vast majority (84%) of global Internet users and collectively spend far more than English-speakers. Continue reading
Digital agency LBi has created this brilliant influencer campaign around Sony Ericsson’s Xperia phone range.
Called Xperia Studio, the campaign has pulled together all manner of creative folk, art hubs, surfers, photographers, hackers and even an astrophysicist to take the Xperia phone, make a short film and upload it the Xperia Studio – an always on content platform that showcases these brilliant individuals and how they push the phone to its absolute limits. Continue reading
The display ad market is taking off again. Much of this growth has been driven by new technology innovations, in particular demand side platforms (DSPs), which give advertisers the ability to manage digital media campaigns across multiple inventory sources – through a single interface and in real time. Here, Erich Wasserman, co-founder and GM EMEA from MediaMath gives us his five things that marketers need to know about how this market is shaping up. Continue reading
Here’s a brilliant presentation from Skive’s associate director, Tom Ollerton (that’s not Tom in the picture) on the yawning gap between social media marketing and campaigns that are inherently social, ie how to get it wrong and how to get it right.
The future of social is a place where we (you) are the media. For example, our Facebook walls are rich media blogs, hyper targeted at the most important people in the world – ourselves, our families and our friends. Brands need to add to these relationships and not interrupt them ← this is wisdom! Continue reading
Here’s some wisdom from digital and interactive industry association BIMA on how to win awards. Advice from Simon Gill, executive creative director at LBi, Adam Graham, managing partner at Saint and Andy McCormick, editor at Revolution magazine (to name a few).
Augmented Reality (AR) has only recently become a relatively well-known phrase, though it has actually been around for quite some time. In the past year, AR has rapidly become available to a variety of developers – the technology evolved to be of use to millions of people, and is now simply able to sit in the palms of their hands. Here Tom Ollerton from digital creative agency, Skive, gives us his five things that marketers need to look out for. Continue reading
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