Here’s a nice infographic from creative PR agency, M Booth visualising the image component of successful storytelling – proof (if ever it was needed) that good brand communication starts with a picture or video.
Videos are shared 12 times more than links and text posts combined and photos are liked twice as many times as text updates for example. Read on for the full graphic.
On the eve of this year’s annual tech festival, Digital Shoreditch, research outfit, Gfk has released a report on how Tech City businesses are coping with funding and finding skilled staff. Amongst its key findings:
Take a look at the full report here.
A new study from social marketing firm, Kenshoo Social has found that most *large* social media marketers are more likely to implement free, organic tactics such as creating branded pages and content than to use paid ads — no matter what type of social site they are targeting. But paid advertising on social networks is the most successful tactic.
The study, conducted by Forrester, called The Key to Successful Social Advertising evaluates how marketers are using social advertising and offers insights in to how to develop social media strategy and activate the most effective tactics. Here’s a look at the findings: Continue reading
…that’s according to new research from Unruly Media using data collected from its Vine app.
The study also found that Five Vine videos are shared on Twitter every second and that, generally, more Vine tweets occur during the weekend than all of the weekdays combined. Continue reading
C
reative research agency FACE, has just launched a new social media intelligence tool Pulsar TRAC, and along with it, a new series of data studies called How Stuff Spreads which looks at how digital content (videos, articles, websites, and images) travel the social web.
This, is the first installment, which compares two memes spread online: Gangnam Style vs Harlem Shake. Both videos generated thousands of spin-off versions and billions of views and FACE have tracked all the social conversation (containing a specific URL) to analyse who was talking about them, gateways and hubs, topics of discussion, geography of the discussion and key channels.
Specifically the authors of the report Francesco D’Orazio and Jessica Owens looked at how the top 5 versions of each video were shared on Twitter, looking at eight dimensions of each meme: Continue reading
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Yet many brands don’t really know what to do with these fans. While they may be ‘liking’ posts and engaging with comments online, how can this really be translated into sales?
Particularly for those in the hospitality and retail sector who need to encourage customers through the door, rather than convert them to sales online. Here, Ben Chesser, founder of loyalty marketing specialists Footfall123 considers how marketers can engage with customers through loyalty programmes and convert fans into footfall: Continue reading
With so much of our online time spent in social networks, browser extension and app start-up, archify has launched a free app for Android, which aims to make online searches easier and more personalised by recording and cataloguing the pages visited through browsers and social media sites. Continue reading
